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Rooted in the values of artisan craftsmanship and a trade passed through generations, Redefine Hardware blends traditional American integrity with hardware defined by the hallmarks of true heritage.

Founder, Jacob Alexander

30 Hand Promise

Our commitment to provenance is forged in the fires of tradition. Every piece of hardware is shaped by thirty pairs of master hands, evolving from raw casting to an exquisitely hand finished work of art
in the heart of rural India. We don’t just manufacture hardware
we refine a legacy. The result is a collection with the weight, texture, and soul of a true
heirloom.

Quite luxury is our language

We believe the most profound connection to a room is through the surfaces you touch. Our hardware is crafted to be the tactile soul of your space, sculptural elements that bridge the gap between functional utility and fine art. Each piece is a deliberate statement in solid brass, finished with a nuance that mass production simply cannot replicate.



From custom finishes to bulk trade orders, we’re here to help you finalize the finer details of your vision.

INQUIRIES & COLLABORATIONS